> WATCH NOW L'OCCITANE, 40 YEARS OF TRUE STORIES

L'OCCITANE, 40 YEARS OF TRUE STORIES

Love stories are our true stories

For its 40th anniversary, L'Occitane celebrates the countless passions it shares with the men and women who cultivate true beauty, inspired by nature.

L'Occitane, #atruestory.


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> WATCH NOW THE BIRTH

THE BIRTH

Where it all started

This is the true story of a son of Provence. A son with a passion for his land. 

Discover the dream of a 23-year-old who wanted to change the world, impassioned by the power of plants. 

The year is 1976, L'Occitane is born.


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> WATCH NOW THE IMMORTELLE

THE IMMORTELLE

Meet an everlasting flower

This is the true story of the flower that never fades. The true story of the organic immortelle from Corsica, known as "the golden sun". Our elders believe its oils can close wounds and heal bumps, bruises and burns. Immortelle has a secret all of its own, uncovered at L'Occitane laboratory 15 years ago.


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> WATCH NOW THE SHEA BUTTER ADVENTURE

THE SHEA BUTTER ADVENTURE

Our special bond with Burkina Faso

This is the true story of a meeting between Olivier Baussan and the women of Burkina Faso. 

Provence offered olive tree, Burkina Faso offered shea. Harvesting this fruit is the story of women, who hand down the secrets of its transformation from Mother to daughter. 

In 1980, L'Occitane places its first order, a mutually beneficial partnership is forged. 


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> DISCOVER BEAUTY ESSENTIALS

BEAUTY ESSENTIALS

Created by L'Occitane, chosen by you!

Distilling, planting, growing, innovating, committing… Over the past 40 years, L'OCCITANE has shared countless passions with the men and women who cultivate true beauty. 

(Re)Discover L'OCCITANE's most beloved products, made with the finest ingredients and 40 years of traditions.


> DISCOVER
> JOIN NOW #ATRUESTORY

#ATRUESTORY

Join the community!

2016 is a year of celebration, the perfect occasion for us to share our true stories with you.

Memories from Olivier Baussan, old packagings, original boutiques, inspiring landscapes, sensorial memories… Join the community on Instagram to discover the saga and for many other surprises!


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